EINE NON BINÄRE R-T-W KOLLEKTION DIE SICH MIT DEM MEDITERANEN LEBENSGEFÜHL SÜDLICHER LÄNDER BESCHÄFTIGT
- el sabor de la calle -
ES BUENO MIRAR Y DISFRUTAR DE LAS COSAS QUE NOS RODEAN, AMA LA VIDA Y SOBRE TODO A TI MISMO
( IT IS GOOD TO LOOK AT AND ENJOY THE THINGS THAT SURROUND US, LOVE LIFE AND ABOVE ALL LOVE YOURSELF )
My grandfather Pablo lives in Buenos Aires and is the only person I would say really understands what life means. In a video call, he shared his perspective on life with me: “If you haven't experienced the hustle and bustle of the streets first hand, you don't know life. The streets of a city teach us everything that life is all about. They offer the most valuable lessons and allow us to experience the various highs and lows of our existence. The streets are the true catwalk of our lives and our culture. They show us the diverse and intense flavors of life. They are the focal point of our lives. Everything happens on the streets and the street plays a central role in social life. It is the scene of numerous chance encounters and social interactions and even creates opportunities to find a partner for life. The street can be seen as a catwalk on which everyday life is exhibited and it is the hub of human life, where life unfolds on the streets with a multitude of impressions and experiences. In summary, it can be said that the street is a central point of life. Life without it is almost unthinkable.
Street fashion encourages experimentation and trying new things; it's about breaking rules and challenging conventions by daring unexpected combinations of garments, colors and accessories; street fashion is often decidedly casual and focuses on comfort and functionality. Comfortable cuts, elements from sportswear and practical accessories characterize the style of so-called workwear.
ama-mas combines traditional craftsmanship, often with modern elements, giving the pieces a unique touch. The collection designed as part of this work is intended to express the different facets of life and joie de vivre. It is a non-binary ready-to-wear collection that focuses on the Mediterranean lifestyle of southern countries. The collection comprises a total of five outfits that reflect the chosen theme. I draw my inspiration from people and everyday life. The city of Barcelona is particularly influential for me, as it has many similarities with Buenos Aires.
The term urbanity comes from the Latin term urbs (city). In general, it means that which is urban, that which distinguishes the city from the countryside. It refers to a wide range of meanings in connection with the built and social city, in particular to cultural techniques practiced in cities and to ideals or characteristics such as education, order and disorder, tolerance, freedom, indifference, social distance, networking, diversity, interculturality, cosmopolitanism, open-mindedness, civic-mindedness, refinement, intellectuality, creativity, sexual preference, politeness, elegance and beauty, as well as their expression in urban planning, infrastructure, architecture, interior design, art, craftsmanship, fashion, politics, lifestyle, sexual practice, language, habitus and manners. The term has always been used to distinguish urban life from life in the countryside or in small towns.
Barcelona is the second largest city in Spain after Madrid. It is also the capital of the Spanish region of Catalonia and a port city on the Mediterranean. Around one and a half million people live in the city of Barcelona and over three million in the surrounding area. The city is surrounded by several mountain ranges and rivers. Nearby you can see the Tibidabo, a mountain over five hundred meters high. On top of it stands a television tower that is almost three hundred meters high. The climate is subtropical: it is mild in winter but hot and dry in summer Barcelona preserves the remains of thousands of years of culture, cherishes its traditions and is also one of the most dynamic and creative metropolises in Europe. urban life is a unique way of life.
IN SUMMARY, THE COLLECTION WAS DEVELOPED WITH THE AIM OF BEING AS VERSATILE AND WEARABLE AS POSSIBLE. THE GARMENTS ARE EASY TO MIX AND MATCH AND ARE SUITABLE FOR DIFFERENT OCCASIONS, FROM CASUAL EVERYDAY OUTFITS TO MORE ELEGANT OCCASIONS. THE COLLECTION IS CHARACTERIZED BY TIMELESS ELEGANCE AND VERSATILE WEARING OPTIONS. AN INCLUSIVE APPROACH HAS ALSO BEEN TAKEN TO APPEAL TO PEOPLE WITH DIFFERENT BODY SHAPES AND SIZES. OVERALL, THE COLLECTION OFFERS LOOKS THAT IMPRESS WITH THEIR AESTHETICS, SUSTAINABILITY AND SOCIAL RESPONSIBILITY. WITH A CLEAR COMMITMENT TO TIMELESS ELEGANCE AND A DEDICATION TO INNOVATION AND DIVERSITY, AMA-MAS IS A FASHION BRAND WORTH KEEPING AN EYE ON.I WOULD LIKE TO THANK ALL THE EXAMINERS, THE UNIVERSITY AND THE EXAMINATIONS OFFICE AND HEREBY SUCCESSFULLY SUBMIT MY BACHELOR'S THESIS FOR ASSESSMENT.
